About
A logo story with memory in it.
Honda wing. Kodak color. Pencil point. The craft references live here as narrative — the DNA of how Jason works.
Branding caught young
A childhood Honda motorcycle logo — an early lesson in how a mark can stick in memory, long before any client work entered the picture.
Color inherited from film
Kodak-era red and gold, kept as personal reference points — never trendy gradient accents.
The wing becomes a pencil
The Eko Sketch mark ties motion, craft, and the move from sketch to usable brand asset — visible in the work, not decorative site motion.
Working method
Calm, legible, production-aware, and hard to fake.
- 01
Find the weird truth
Start with the founder, the work, and the small memories competitors can’t copy.
- 02
Map the market gap
See what the category already owns so the brand can choose contrast on purpose.
- 03
Sketch until it clicks
Move fast through raw ideas before committing to polish, systems, and production rules.
- 04
Build for rollout
Deliver marks, color, type, usage notes, and files that work on shirts, signs, decks, and real materials.
Proof
Work you can verify, not just claims.
Public sources are linked. The rest stays role-accurate until files and wording are cleared.
Public record
- Public proofECU cause-tee programsECU News Services documents Jason Braden’s fundraiser T-shirt work through Perfect Promotions; the linked 2019 article credits him as Jason Ussery.
- Public proofPerfect Promotions backgroundPromotional and apparel production context behind the production-aware design lane.