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Identity
IdentitySelected work
Body Shop Fitness — Holly Springs
A cleared archive presentation combining the Body Shop Fitness Holly Springs logo with photographs of its physical signage. The visible application is the proof; process sketches and outcome claims remain out until source material is available.
Identity- Role
- Identity design and practical rollout
- Artifact
- Logo, sign, and local-business applications
- Use
- Physical location in Holly Springs
Artifact notes
What is visible, what is verified, and where the boundary sits.
01Visible artifact
A winged fitness mark built around the business name
The cleared presentation shows the Body Shop Fitness Holly Springs lockup with its red wing forms, central wheel, and high-contrast wordmark.
02Applied use
The identity is visible on location
The same lockup appears on photographed exterior placements, including a projecting sign and storefront-facing applications in Holly Springs.
03Publication scope
Artifact and application only
This launch case documents the cleared logo-and-signage evidence. It does not invent a brief, research phase, sketch process, merchandise rollout, or performance result.
Applications
Where this work shows up.
- Logo lockup
- Exterior signage
- Storefront application
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